The approaching deprecation of third-party cookies is drastically altering the world of digital marketing . Marketers are urgently seeking alternative solutions to understand user behavior without relying on types of online marketing these

Real-time bidding (RTB) disrupts the digital advertising arena. This dynamic process enables advertisers to bid for ad slots in real time, ensuring that advertisements are delivered to the most engaged audience. Through a sophisticated system, RTB evaluates vast amounts of information to